Thursday, January 21, 2010

The Adventure Begins - Early December, 2009

What am I doing? Being the US Distributor for MotorSilk products is fun for two reasons. One is that the product really works and two is that it is great for the environment. I’ll admit I haven’t always been as “Environmentally Conscious” as I could have been, and I’m sure I could do better now, but at least I am trying in the areas I can make a difference. Okay, back to selling MotorSilk. Almost three years ago I retired from Intel after 28 years. I still needed to work to keep my sanity and through a separate business adventure, which I lost my shirt in the economic downturn, I became the US distributor for MotorSilk products. Hey, great product, really works, how hard could it be? Well, very hard. Even when you have a great product, people need to know that. I tried advertising which was very expensive and turns out to have a low ROI, unless you have very deep pockets and a lot of patience. I found myself at a cross roads in life on a personal and business level. I am very close to my son, Brandon, and one evening of trying to figure out what the best way to get the word out on MotorSilk, we thought hey, why not buy an RV, wrap it with all the logos and drive around the US for a few years, go to trade shows, car shows, races and anything else that gives exposure to the product. A grass roots approach. Well, after selling the home, storing all the belongings, I am now on the road with the RV. I have to admit this is somewhat a trial and error effort since I’m not sure what is the best exposure and what is a waste of my time, but by keeping track of where I go and who I talk to, I’m hoping in a few months I will get a feel for what works and what doesn’t. This isn’t all about selling. This is also a personal quest for me to do something that can really help people and our environment. I know it may sound corny, but I really do want to make a difference and I’m willing to give all my time to make a difference with this product. Okay, I did have another personal agenda in there also in that I wanted to be in warm weather all the time. Work the southern US in the winter and the northern US in the summer

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